CRO Books

Here’s a list of books that I’ve read on my journey that I think would be helpful for you.  I’ve categorized them into various sections in case you’re interested in learning more in a specific area.

In addition to reading these actual books, I am a voracious listening to books on Audible.  If you’ve got a long commute to work or routinely on the road, you need to invest in a platinum package and start right away.

Here’s what I’m reading right now:

Skin in the Game – Nassim Nicholas Taleb

Motivation – Tom Gorman

Here’s what I’m re-reading right now:

Start with NO  – Jim Camp

Here’s what’s in my reading pile to get to:

Dealing with People You Can’t Stand – Rick Brinkman & Rick Kirschner

Tiny Habits – BJ Fogg

A Mind for Sales – Mark Hunter

7 Habits of Highly Effective People Revised – Stephen Covey

The Great Crossover – Dan Sullivan

Sales and Sales Management

  • Spin Selling – Neil Rackham
  • The Challenger Sale – Matthew Dickson & Brent Adamson
  • Insight Selling – Mike Schultz and John Doerr
  • Sales EQ – Jeb Blount
  • The Sales Development Playbook – Trish Bertuzzi
  • New Sales Simplified – Mike Weinberg
  • Sales Management Simplified – Mike Weinberg
  • Let’s Get Real or Let’s Not Play – Mahan Khalsa and Randy Illig
  • The Only Sales Guide You’ll Ever Need – Anthony Iannarino
  • The Lost Art of Closing – Anthony Iannarino
  • Stop Selling and Start Leading – James Kouzes, Barry Posner, Deb Calvert
  • Power Phone Scripts – Mike Brooks
  • The Real Secrets of the Top 20% -Mike Brooks
  • The Sales Enablement Playbook – Cory Bray & Hilmon Sorey
  • The Machine – Justin Roff-Marsh
  • Sales Truth – Mike Weinberg

Demand Generation

  • Predicable Revenue – Aaron Ross & Marylou Tyler
  • Conversion Code – Chris Smith
  • Secrets of Great Rainmakers – Jeffrey Fox
  • High Profit Prospecting – Mark Hunter
  • Fanatical Prospecting – Jeb Blount
  • How to Get a Meeting with Anyone – Stu Henricks
  • Combo Prospecting – Tony Hughes
  • High Growth Handbook – Elad Gil

Market Positioning and Branding

  • Influence (the Psychology of Persuasion) – Robert Cialdini
  • Building a Story Brand – Donald Miller
  • Thinking Fast and Slow – Daniel Kahneman
  • Tuned In – Craig Stull, David Meerman Scott & Phil Myers
  • Sell with a Story – Paul Smith
  • Hyperperformance – T.J. Waters
  • Crushing It! – Gary Vaynerchuk
  • Conversations that Win the Complex Sale – Erik Peterson & Tim Riesterer
  • Flipnosis – Kevin Dutton

Personal Management

  • Getting Things Done – David Allen
  • Finish – Jon Acuff
  • Start with No – Jim Camp
  • Never Split the Difference – Chris Voss
  • Will it Make the Boat Go Faster – Ben Hunt-Davis & Harriet Beveridge
  • More Sales, Less Time – Jill Konrath
  • Thinking in Bets – Annie Duke
  • Thanks for the Feedback – Sheila Heen
  • 12 Rules for Life – Jordan Peterson &Norman Doidge
  • The Art of War – Sun Tzu
  • Algorithms to Live By – Brian Christian & Tom Griffiths
  • Why Zebras Don’t Get Ulcers – Robert Sapolsky
  • The Worry Cure – Robert Leahy
  • Work Clean – Dan Charnas
  • The Power of Focus – Jack Canfield, Mark Victor Hansen, Les Hewitt
  • Atomic Habits – James Clear

Business Management

  • Management (Revised Edition)- Peter Drucker
  • Talk Inc – Boris Groysberg & Michale Slind
  • Life and Work Principles – Ray Dalio
  • Measure What Matters – John Doerr
  • The Checklist Manifesto – Atul Gawande
  • Blue Ocean Shift: Beyond Competing – Renee Mauborgne & W. Chan Kim
  • Blitzscaling – Reid Hoffman & Chris Yeh
  • The Goal – Eliyahu M. Goldratt & Jeff Cox
  • McKinsey Mind – Ethan Raisel