CRO Books

Here’s a list of books that I’ve read on my journey that I think would be helpful for you.  I’ve categorized them into various sections in case you’re interested in learning more in a specific area.

In addition to reading these actual books, I am a voracious listening to books on Audible.  If you’ve got a long commute to work or routinely on the road, you need to invest in a platinum package and start right away.

Sales and Sales Management

  • Spin Selling – Neil Rackham
  • The Challenger Sale – Matthew Dickson & Brent Adamson
  • Insight Selling – Mike Schultz and John Doerr
  • Sales EQ – Jeb Blount
  • The Sales Development Playbook – Trish Bertuzzi
  • New Sales Simplified – Mike Weinberg
  • Sales Management Simplified – Mike Weinberg
  • Let’s Get Real or Let’s Not Play – Mahan Khalsa and Randy Illig
  • The Only Sales Guide You’ll Ever Need – Anthony Iannarino
  • The Lost Art of Closing – Anthony Iannarino
  • Stop Selling and Start Leading – James Kouzes, Barry Posner, Deb Calvert
  • Power Phone Scripts – Mike Brooks

Demand Generation

  • Predicable Revenue – Aaron Ross & Marylou Tyler
  • Conversion Code – Chris Smith
  • Secrets of Great Rainmakers – Jeffrey Fox
  • High Profit Prospecting – Mark Hunter
  • Fanatical Prospecting – Jeb Blount
  • How to Get a Meeting with Anyone – Stu Henricks
  • Combo Prospecting – Tony Hughes
  • High Growth Handbook – Elad Gil

Market Positioning and Branding

  • Influence (the Psychology of Persuasion) – Robert Cialdini
  • Building a Story Brand – Donald Miller
  • Thinking Fast and Slow – Daniel Kahneman
  • Tuned In – Craig Stull, David Meerman Scott & Phil Myers
  • Sell with a Story – Paul Smith
  • Hyperperformance – T.J. Waters
  • Crushing It! – Gary Vaynerchuk

Personal Management

  • Getting Things Done – David Allen
  • Finish – Jon Acuff
  • Start with No – Jim Camp
  • Never Split the Difference – Chris Voss
  • Will it Make the Boat Go Faster – Ben Hunt-Davis & Harriet Beveridge
  • More Sales, Less Time – Jill Konrath
  • Thinking in Bets – Annie Duke
  • Thanks for the Feedback – Sheila Heen
  • 12 Rules for Life – Jordan Peterson &Norman Doidge
  • The Art of War – Sun Tzu

Business Management

  • Management (Revised Edition)- Peter Drucker
  • Talk Inc – Boris Groysberg & Michale Slind
  • Life and Work Principles – Ray Dalio
  • Measure What Matters – John Doerr
  • The Checklist Manifesto – Atul Gawande
  • Blue Ocean Shift: Beyond Competing – Renee Mauborgne & W. Chan Kim
  • Blitzscaling – Reid Hoffman & Chris Yeh